It depends! The most common backdrops requested are mid-tone gray and white (see examples of both above).
However, you shouldn’t feel compelled to use only these backdrops.
The most appropriate backdrop depends on your personality, industry and placement.
For more conservative industries like law and finance, we recommend neutral backdrops like white, gray or black. Those colors allow really crisp headshots, conveying reliability and consistency.
If you’d like your photos to have a bit more pop (for example, if you work in a creative industry), feel free to pick a colored studio backdrop or try an outdoor/in-office session. These photos often have a bit more personality. At our studio, we offer five shades of neutral colors, along with four colored backgrounds: yellow, light blue, dark blue, orange and red.
If you’re a senior executive, entrepreneur or thought leader, you should probably have several photos of yourself to use across platforms. Ideally, this would include a couple outdoor photos to supplement studio headshots.
Don’t just use the same headshot for LinkedIn, the company website, and press releases; that comes off a bit amateurish.